I’m a creative, versatile, and data-driven graphic design and marketing specialist with 26+ years of experience driving brand growth, digital strategy, and multi-channel campaigns for luxury hospitality, national brands, sports advertising, and global corporations. I bring deep expertise in rebranding, vacation rental OTA optimization, multimedia content, and cross-functional teamwork with notable achievements in brand development, content strategy, high-ROI digital advertising, and social media growth. I thrive in fast-paced environments and am known for collaborative, transparent, and accountable leadership, and a hands-on approach. I would greatly appreciate the opportunity to bring this experience to your team.
Education
Associate of Applied Science in Visual Communications - Graphic Design
Nashville State Community College - Nashville, TN
January 1996 — December 1998
Nashville State Community College - Nashville, TN
January 1996 — December 1998
Certification: Leadership Bootcamp in People Management
Florida Atlantic University - Boca Raton, FL
May 2022
Florida Atlantic University - Boca Raton, FL
May 2022
Skills and Expertise
• Adobe Creative Suite
• Branding/Brand Awareness Strategies
• Client Growth and Acquisition Strategy
• Copywriting/Editing
• Email Marketing/Automation/Segmentation
• Front End Web Development (HTML, CSS, JS, PHP)
• Google/PPC Advertising
• Google Workspace/Business/Analytics Suite Management
• Illustration
• Microsoft 365 Suite
• Online Travel Agent Integrations (Airbnb, Vrbo, etc.)
• Photo Editing/Retouch
• Printed Media Design and Production
• SEO Content Creation
• Social Media Management/Advertising
• Team Management
• Video Editing
• Web UX/UI Design
• WordPress/CPanel Management
Work Experience
Marketing Director | Operations Team Member
Five Star Beach Properties, LLC - Miramar Beach, FL
March 2021 – July 2025
Five Star Beach Properties, LLC - Miramar Beach, FL
March 2021 – July 2025
Led marketing strategy and execution for a multi-location luxury short-term rental brand, collaborating cross-functionally with operations, revenue management, and business development teams. Reported directly to Operations Director
• Enhanced brand visibility across key guest and homeowner audiences through cohesive, multi-channel campaigns (social, email, print, signage, web, SEO) building on prior creative leadership
• Directed production of high-quality photography, videography, and virtual tours to elevate property listings and marketing assets
• Adapted and evolved marketing and revenue strategies in response to shifting consumer behavior during and post-COVID-19
• Managed and optimized high-budget digital ad campaigns (Google/Bing PPC, paid social, email), consistently achieving and maintaining ROI benchmarks between 600%–1200% through data-driven performance analysis and strategic adjustments
• Oversaw and optimized integrations with third-party OTAs (e.g., Airbnb, Vrbo, Expedia, TopVillas, HomeToGo, ECBYO), ensuring consistent rate, availability, and policy alignment across platforms
• Partnered with the revenue management team on pricing strategy, rate adjustments, and data-driven marketing initiatives to support both short-term and long-term revenue growth
• Collaborated with business development to create targeted campaigns for luxury property owner acquisition, and delivered performance reporting for current owners (newsletters, market updates)
• Led and mentored the marketing team with an emphasis on collaboration, accountability, and transparent communication
Creative Marketing Lead
Five Star Beach Properties, LLC - Miramar Beach, FL
September 2013 — March 2021
Five Star Beach Properties, LLC - Miramar Beach, FL
September 2013 — March 2021
Incorporated brand strategy, rebranding, and multi-channel marketing initiatives for a high-end, multi-location hospitality brand based in Destin Florida, and with branches in Hilton Head, South Carolina and Breckenridge, Colorado. Reported directly to the Marketing Director.
• Directed full-scale rebrand including logo design, website UX/UI, visual identity, and brand consistency across digital and print channels
• Grew social media following to 1M+ by establishing a lifestyle brand, producing visually compelling content, and executing strategic partnerships with local businesses
• Wrote and edited SEO-rich content for web, blog, email, and social media to boost organic traffic and engagement
• Managed automated email marketing campaigns across the guest and homeowner journey (e.g., Stay Cycle, Re-book, Nurture), driven by data insights
• Created lifestyle sub-brands with digital assets (websites, social media, live cams) to expand audience reach and lead generation
• Spearheaded targeted owner acquisition campaigns, increasing luxury property inventory by 300% over four years
• Improved internal and guest communications through development of portals, automated messaging, call tracking, and emergency routing systems
Senior Creative Producer
GS&F Advertising, Interactive, and Public Relations - Nashville, TN
June 1998 – August 2013
GS&F Advertising, Interactive, and Public Relations - Nashville, TN
June 1998 – August 2013
Supported national and global brands across diverse industries (e.g., Bridgestone/Firestone, LP Building Products, DuPont, Tennessee Titans) with high-impact creative solutions, aligning with brand standards and marketing objectives.
• Collaborated with Art and Creative Directors to design and prepare print collateral including brochures, national newspaper and magazine advertising, in-store displays, and large-format signage
• Designed and refined brand assets such as logos, vector/raster illustrations, and digital artwork; executed photo retouching, color correction, and asset management
• Developed optimized digital visuals for web and mobile in coordination with UX/UI teams, including imagery, animations, and interface elements
• Conducted quality control press checks in partnership with print vendors to ensure fidelity and brand consistency across all printed materials
• Maintained high productivity in a fast-paced agency environment, managing multiple projects simultaneously under tight deadlines