Guest Engagement & Promotion
Weekly promotional and informative emails sent to Five Star Properties' marketing list which was segmented by any acquired lead data (past stays, inquiry parameters, pets, number of guests, etc.)
Pet-Friendly Vacation Rentals
Five Star Properties, Destin, FL
Subject: Sun, Sea, and Sandy Paws!
Audience: 43,310
Open %: 62.93
Five Star Properties, Destin, FL
Subject: Sun, Sea, and Sandy Paws!
Audience: 43,310
Open %: 62.93
Water View Vacation Rentals
Five Star Properties, Destin, FL
Subject: Unwind by the Water!
Audience: 43,643
Open %: 56.95
Five Star Properties, Destin, FL
Subject: Unwind by the Water!
Audience: 43,643
Open %: 56.95
Black Friday Sale (Animated)
Five Star Properties, Destin, FL
Subject: The Brightest, Most Colorful Black Friday Ever!
Audience: 36,231
Open %: 72.58
Five Star Properties, Destin, FL
Subject: The Brightest, Most Colorful Black Friday Ever!
Audience: 36,231
Open %: 72.58
Spring Rate Drops
Five Star Properties, Hilton Head, SC
Subject: Spring Rates DROPPED 25%
Audience: 4,498
Open %: 39.02
Five Star Properties, Hilton Head, SC
Subject: Spring Rates DROPPED 25%
Audience: 4,498
Open %: 39.02
Event/Blog Promotion
Five Star Properties, Destin, FL
Subject: Don't Miss 30A's Premier Music Event!
Audience: 68,350
Open %: 61.01
Five Star Properties, Destin, FL
Subject: Don't Miss 30A's Premier Music Event!
Audience: 68,350
Open %: 61.01
Property Spotlight for Past Guests
Five Star Properties, Destin, FL
Subject: An Exciting Special Offer for Our Past Guests...
Audience: 113
Open %: 58.04
Five Star Properties, Destin, FL
Subject: An Exciting Special Offer for Our Past Guests...
Audience: 113
Open %: 58.04
Lead Conversion Campaigns
Pre-Departure Campaign (2021-Current)
Five Star Properties, Destin, FL
Automated to contact either direct or third-party guests, this campaign is triggered 24 hours before each guest's departure to incentivize booking their next stay, while the third-party email conveyed the benefits of booking directly for their next stay
Five Star Properties, Destin, FL
Automated to contact either direct or third-party guests, this campaign is triggered 24 hours before each guest's departure to incentivize booking their next stay, while the third-party email conveyed the benefits of booking directly for their next stay
Email to Direct Guests
Subject: We Hate to Say Goodbye...
Subject: We Hate to Say Goodbye...
Email to Third-Party Guests
Subject: Save Money Next Time You Stay with Us!
Subject: Save Money Next Time You Stay with Us!
Client Communication
Owner Newsletters (Recurring)
Subject: Five Star/Bliss Owner Newsletter
Avg. Open %: 77.25
Subject: Five Star/Bliss Owner Newsletter
Avg. Open %: 77.25
Client Acquisition
2019 "More than Just a Name" Campaign
Five Star Properties, Destin, FL
This automated Client Acquisition campaign was triggered by a form submission, then each subsequent email continued in a 4-day cycle based on recipient's behavior. Overall the campaign maintained 60% of its audience and resulted in acquiring 8 properties.
Five Star Properties, Destin, FL
This automated Client Acquisition campaign was triggered by a form submission, then each subsequent email continued in a 4-day cycle based on recipient's behavior. Overall the campaign maintained 60% of its audience and resulted in acquiring 8 properties.
1. Introduction
Subject: Thank you for reaching out to us!
Subject: Thank you for reaching out to us!
2. Guest Services
Subject: Making Memories Since 2008
Subject: Making Memories Since 2008
3. Owners' Services
Subject: Our Unique Proposition
Subject: Our Unique Proposition
4. Maintenance and Housekeeping Services
Subject: Your Home Has Never Looked Better
Subject: Your Home Has Never Looked Better
5. Marketing
Subject: Reaching Further to Market Your Rental Property
Subject: Reaching Further to Market Your Rental Property
6. Advanced Services
Subject: Our Data-Driven Approach
Subject: Our Data-Driven Approach
Emergency Information and Response Marketing
Weather and pandemics present unique challenges to the tourism industry in Florida beach towns. Being as informative and compassionate as possible is key to restoring traveler confidence.
Old 98 Destin (2018)
Subject: Watch Hurricane Michael Live from our Destin Beach Cams!
Audience: 23,087
Open %: 16.78
Subject: Watch Hurricane Michael Live from our Destin Beach Cams!
Audience: 23,087
Open %: 16.78
Five Star Properties, Destin, FL (2018)
Subject: #FLORIDASTRONG
Audience: 87,745
Open %: 11.52
Subject: #FLORIDASTRONG
Audience: 87,745
Open %: 11.52
Five Star Properties/Old 98 Destin (Cross-Promotion, 2020)
Subject: Gulf Views from Anywhere!
Audience: 89,487
Open %: 10.79
Subject: Gulf Views from Anywhere!
Audience: 89,487
Open %: 10.79
Five Star Properties, Destin, FL (2020)
Subject: Beaches Open May 1!
Audience: 89,746
Open %: 13.2
Subject: Beaches Open May 1!
Audience: 89,746
Open %: 13.2